HOW TO WRITE THE PERFECT FREELANCER ‘ABOUT ME’ PAGE
One of the most important pages on your freelance website is your About page.
When a new reader or potential client finds their way to your site, they’re going to make a stop at your about page. This is a chance to form a deeper connection with that reader, and keep them from clicking away from your site and never returning.
Working for yourself is not the same as working for a company. As the only person doing all the work, you are the brand.
When you are trying to make a business deal with a client, you’re selling, rather than a concept, your time, your skills, and the way you do the work. For this reason, you need a perfect ‘about me’ page to advertise your services.
Even if you don’t have a website of your own, most Freelancer websites will demand that you have a profile page to start pitching for jobs. Ultimately, it is how your prospects will determine whether or not you are the correct guy.
When you think about it, it’s just like having work interviews on an ongoing basis, so you need a CV that is easily noticeable among others.
So how to do this? We are happy to share with you some of our best clues:
Have A Great Profile Picture
For Myspace profiles, over-exposed selfies and blurry images from a night out with your friends might be enough. But Instagram requires higher standards. It’ll worth it to pay a local photographer for a few headshots. Instead of being corporate, you can still be playful with it, do some analysis by looking at the profile photos of bloggers and choose what style suits your brand best.
Impress Your Readers With A Catchy Introduction
As with all ads, to catch the interest of a potential reader, you just have a couple of seconds, so spend it wisely. Try to write a few versions of your presentation and get your buddies to choose the best one. You really want to impress your prospect here.
Flaunt Your Skills and Achievements
If you have qualifications, don’t hesitate to mention them. But it’d be wiser not to make a list of your qualifications unless it’s relevant to your area and required for your job (like if you’re a beautician or a therapist.) Tell your reader more broadly about your experience: What’s the biggest accomplishment you have had and when was the last time you put some extra effort to achieve a great outcome?
Why You?
Prospects will take into account your USP when picking you over your competitors. People can have the same skills as you, but can they write as fast as you can? Are you specialized in any subject? Are you a content writer who can design blog photos as well? Customers love it when it is easy for them to decide.
In What Exact Way Can You Help The Customer?
Help your prospect imagine the incredible benefits they will achieve from working with you. OK, you can design a website, but can you design a website that attracts a great number of potential clients? Make sure that you are specific and using your best sales vocabulary.
Show Off With Numbers
Lengthy texts can enable you to sell an idea, but figures, testimonials, and stats will be the icing on the cake! Whether it’s an actual ROI figure or the average rating you achieved from feedback, emphasize the benefits your clients have achieved from working with you.
If you’re new in the sector and don’t have such figures yet, you can google some data. For example, to persuade your prospects that they need your service, you can mention that 72% of marketers believe that content marketing increases engagement.
Generate Sales
It’s no use creating a superb ‘about me’ page unless you encourage people to take one step further and purchase the service that you are trying to market. Remember that people may be too lazy to browse around your pricing or make an inquiry. So, make sure that you put your pricing in a place that they can clearly see.
Social Media and Links
If you have a Facebook page full of positive feedback, you must surely add a link to it. If you have a blog where you share information and techniques related to your sector and that shows how great you are at your job, share the link! Don’t waste the opportunity to generate sales from leads.
